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Environmental protection is the top priority for Volkswagen

Environmental protection is the top priority for Volkswagen

Date: 2012-11-29
Harmonising individual mobility and sustainability are amongst the key objectives of the Volkswagen initiative, Think Blue. As such, environmental protection is the top priority for Volkswagen. BlueEnvironment, one of the three legs of the Think Blue. initiative, covers cooperation and partnerships with environmental organisations that are actively involved in sustainability and environmental awareness.

"Environmental awareness has been a topical issue in Europe for many years but it is only in the last few years that it has become such an important topic in South Africa. With Think Blue., Volkswagen aims to inspire people and heighten their awareness to engage in environmentally-friendly and sustainable actions. We will initiate an open, understandable dialogue, inviting people to share ideas about "Think Blue". We want to show people that ecologically sustainable behaviour is not only possible, but fun too," said Mike Glendinning, Director: Sales and Marketing at Volkswagen Group South Africa.

Volkswagen South Africa has partnered with three environmental organisations, namely, South African Marine Rehabilitation and Education Centre (SAMREC), Dyer Island Trust and Wilderness Foundation.