Whatshot
The 208 Generation Leap
The 208 Generation Leap
Date: 2013-08-09
The all-new Peugeot 208 represents a true generation leap that sets entirely new benchmarks for this extremely competitive segment. This is the result of the most ambitious new model programme in the marque's long and illustrious history, starting with the Peugeot 208.
"With the new 208, Peugeot enters a new era," says Francis Harnie, managing director of Peugeot SA. "It offers the most advanced design, the most sophisticated technology and the most efficient packaging yet seen in the subcompact category. The new 208 combines modernity with the spirit of the 206 and the practicality of the 207."
The front-end styling of the 208 unveils a new, particularly charismatic 'face'. Its typically feline expression is contemporary, arresting and refined. The shape of the 208 exudes an overall sense of aerodynamic cohesion. The bold grille sets the tone for a virtual, longitudinal style line that extends along the bonnet's centre line, bites into the top of the windscreen, leaves its mark in the centre of the roof and continues to the very end of the boot aperture.
The interior of the Peugeot 208 once again breaks established codes to offer superior levels of driving ergonomics, intuitive use and tactile appeal. In the process, it creates a more intimate relationship between car and driver.
With the aim of establishing it as the benchmark in its segment, the Peugeot 208 offers exceptional stability and dynamic appeal, without compromising on comfort.
A new-generation 1.2 VTi three-cylinder petrol engine makes its debut in the Peugeot 208, achieving a true breakthrough in consumption and emissions, while delivering impressive performance.
Contact Peugeot Umhlanga and take the 208 for a test drive, call them on 031 575 9000 or visit their showroom at 192 Ridge Road.
