Whatshot
TOYOTA IN THE QUEST FOR AFFORDABILITY
TOYOTA IN THE QUEST FOR AFFORDABILITY
Date: 2014-05-16
Hot on the wheels of the new 11th generation Corolla, Toyota South Africa Motors is pleased to announce the launch of the Corolla Quest, a no-nonsense, sensible, spacious and, above all, affordable family car that is set to put the vehicular cat among the pigeons by creating a whole new sub-C segment. (The new Corolla Quest has been in Toyota showrooms since 5 May 2014.)
As Glenn Crompton, Vice President for Sales and Marketing, explains: "When a new model arrives, the previous car is usually consigned to the history books. Not so for the outgoing Toyota Corolla. Launched in 2007, this model was the most successful Corolla to date and helped this motoring icon achieve best-seller status as the world's most loved car - the nameplate amassed a record 40.72 million cumulative sales by the end of February this year.
"So, rather than phase the 10th generation out completely, it's been reinvented as the ultimate value proposition. Of course this is not a first for Toyota - the tremendously popular Tazz, which was produced as a prolonged lifecycle model, was a budget hatchback based on the fifth generation Corolla five-door. For at least a decade, it continued to offer South Africans great value long after the model on which it was based was discontinued elsewhere in the world.
"Now it's the turn of Corolla Quest. What makes this newcomer unique, though, is that it's the only sub-C segment contender. And, with prices starting from just R174900, it's got winner written all over it. Buyers that are looking to upgrade their vehicles, but aren't in a position to make the financial leap from the B- to C-segment, now finally have a choice."
