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BeReal FFS
BeReal FFS
Sick of lnstagram? Can't stand TikTok? Lost your Facebook login? There is an antidote BeReal - New App promises to make you look good.
Imagine, Social media that made you feel good, cured you of your anxious-preoccupied attachment style, healed your body-image issues, and mended your relationship with your mother just by making photo-sharing simple and honest. The Antilnstagram App Promising to Make Us Feel Good. BeReal isn't just a photosharing app - "its life, Real life," the company says. The buzzy social media app du jour is "authentic, spontaneous, and candid" and aims to "make people feel good about themselves and their lives" and say good-bye to "addictive social networks." In other words: the answer to all our social-media prayers.
The app was started in 2020 by French co-founders Kevin Perreau and Alexis Barreyat who last year raised over $36 million from US venture capital firms. It's currently the second most downloaded social media app on the App Store ahead of Facebook, Telegram and Skype (although Instagram is categorised as a "photo and video" app and TikTok as an "entertainment" app). Still, it's spreading like wildfire by word of mouth, especially on university campuses in the US and UK.
The app delivers an unscheduled daily notification that gives you two minutes to take and post a photo of yourself and your surroundings -
only then can you see what your friends on the app have posted. You can't edit the photos, and you can't import old ones either. The goal is to capture your crusty, boring, lovable self just as you are in that very moment.
The app delivers an unscheduled daily notification that gives you two minutes to take and post a photo of yourself and your surroundings - only then can you see what your friends on the app have posted. You can't edit the photos, and you can't import old ones either. The goal is to capture your crusty, boring, lovable self just as you are in that very moment.
Maybe the best kind of social media is limited social media. Not the screentimer self-deprivation kind but social media that doesn't have the venture capital ambition of becoming an all-engrossing metaverse with the power to squeeze multiple revenue streams out of our every move. Second to the authenticity sell, this is the appeal of BeReal: It's not trying to engulf you (at least not yet). Maybe the best kind of social-media platforms are ones we feel we can easily abandon and come back to. Ones that cater to hyper-specific needs like sharing a daily photo with a small circle of friends. Or just your mother.