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Ayaana Couture Debuts Indo-Western Collection At Fashion Extravaganza

Ayaana Couture Debuts Indo-Western Collection At Fashion Extravaganza

Date: 2015-11-27
Women who adore regal splendour and integrating different styles into an unparalleled magnificence, will fall in love with the indo-western designs and intricate fashion jewellery by the pioneering collaboration of South African and Indian born designers Avina Jaichun and Maryam Jana. The launch of Ayaana Couture will culminate with a fashion extravaganza at the Durban, Hilton Hotel on 25 November 2015.

Marrying Avina's design talent with Maryam's seamstress skills, Ayaana Couture's debut collection is an ode to love. The duo have effortlessly infused Indian craftsmanship and textile heritage with western tailored silhouettes. The launch collection tells the story of the coming together of two people through their bridal retinue and contemporary range. The line with its dramatic and enigmatic creations are bound to steal the heart of any woman. Intrinsically feminine, rich and artistic, each piece is handcrafted using the finest fabrics in a riot of colour, texture and interesting techniques. Avina's love for resplendent and lustrous designs, inspired her to seek the master skills of Delhite, Maryam. She bases her design philosophy on the 3 C's of fashion - Colour, Craftsmanship and Contemporization.

"Women today have become more adventurous and experimental with their fashion choices. They want trendier pieces along with classics. They don't shy away from embracing new global trends and that is what Ayaana Couture embodies," said head designer and founder Avina.

Ayaana Couture, is centred on extracting the very best of classic tradition and iconic floor sweeping designs, while customizing each gorgeously embellished piece to strike a magical balance. This allows every woman to be wrapped in spectacular yet comfortable luxury. Their collection encapsulates the finest details, all set off against breath-taking chiffon's, velvet's and pure silks, employing the hand method of Chikankari, Zardozi and mirror work.

Bold and determined, Avina said, "Our defining element at Ayaana Couture is that every piece is a once off creation and our bespoke offerings allow women to customize and tailor garments to their individual specifications."

To accentuate their baroque fusion creations, Ayaana Couture purveys a collection of sophisticated costume jewellery. Their line is made up of three ranges, Zircon and Kundan Jewellery as well as a designer collection inlayed with semi-precious stones. This high-end fashion jewellery is allergy free due to the absence of zinc and copper.