Ten designs encompassing the spirit of the Vodacom Durban July theme "The Big Screen" have been chosen from around the country for the Vodacom Durban July Fashion Challenge presented by LIPSY.
Five of Durban's favourite designers and fashion influencers sifted through the vast number of storyboard entries to select the ten designs that best reflected the elegant fashion flavour of the Vodacom Durban July.
After thorough deliberation emerging designers Nthabeleng Tseeke, Sthembile Zuma, Ngcebo Mnyandu, Larisa Terblanche, Daniel Panton, Sibusiswe Msimang, Gloudine Van Der Ryst, Refiloe Neo Mocwa, Hanli Van Der Spuy, Kabelo Legodi and Samantha Rosemary Feher were hand-picked by the judges.
Designs were chosen according to a tough creative brief that included fashion components such as fit, quality-of-finish and interpretation of the theme.
Sindi Shangase from the Durban Fashion Fair further explained the judge's final decision saying that, "The chosen designs are able to be translated into a garment that can be worn and that the model will be comfortable in."
"The top ten have interpreted the theme well this year and I'm so excited to see the finished product," said top Durban designer Zama Mathe, who along with Kidger will feature in the line-up for the Vodacom Durban July Invited Designer Showcase, presented by LIPSY.
The public can view the top ten designs at the Vodacom Durban July Fashion Showcase on 18th and 20th June at Greyville Racecourse and at the Vodacom Durban July Preview Fashion Show at Gateway on 4th July. ?Tickets for the Greyville shows are available at
or phone Ayanda on 031 314 1645??The 2014 Vodacom Durban July will be staged at Greyville racecourse on Saturday 5 July 2014. More information can be found at