The seventh annual Children's VIP Day hosted by the Humanities Division of International Bank Vaults (IBV) will take place at the Durban Exhibition Centre on Saturday 13 August during which more than 3,000 less privileged children from Durban and surrounds will come to the Durban Exhibition Centre where they will be treated to a day ofinteractive fun, treats, games and pampering in the company of sports stars in the company of entertainment celebrities.
On the day, roles are reversed when some of Durban's top businessman and woman trade in their executive jobs for a day of giving back and being "executive helpers" to a number of less fortunate children from a variety of homes and organisations.
Lawyers can be seen with sleeves rolled up, twirling candy floss; dentists try their hand at face-painting and Hip Hop artists get in touch with their creative side by drawing fantasy creatures with toddlers.
"Since its inception, the essential purpose of this day has been to make a large number of underprivileged children VIP's for a day whilst business leaders play as reversal of roles as their executive helpers,"said IBV CEO Ashok Sewnarain.
IBV has forged partnerships with corporates, civic organisations, service providers, businesses and individuals who have come on board to lend their weight to this innovative event and thereby add value to the Children's VIP Day, with the intention of forming lasting partnerships with children's organisations and homes.
The concept of the Children's VIP Day is that no cash changes hands: businesses get involved by offering time or products to make the day a success for the children. Partners can get involved andsupport with items to giveaway on the day in the form of tog bags; clothing; maths sets; calculators; stationery; books; toiletries; sweets; food and beverages; transport; entertainment or activities and games.
"We are encouraging businesses of all sizes to get involved and to donate! If it is stock or your time, there are 3,000 children that will truly appreciate it! Anything will be greatly appreciated! A little goes a long way!" Sewnarain enthused.
Continuing, Sewnarain stated, "We are setting up book and stationary drop off stations so members of the public can donate their learning materials, books etc. The two venues will be IBV International Vaults at Gateway and at the Pavilion Hotel near North Beach in Durban."
"It is through the sounds of their laughter and the sights of their smiles, that we will have ultimately achieved the event's greatest success," says Sewnarain.