Durban has outdone Africa by clinching the rights to host the 40th Annual Mrs Universe Pageant! It's a coup for the KwaZulu-Natal coastal hub as this is the first time the glitzy event will be held in the continent.
Packing a powerful punch to the local economy, Mrs Universe 2017 will see women from 84 countries jetting in to take part in the World Final at People's Park, Moses Mabhida Stadium on 2 September 2017. Each contestant will be accompanied by family, supporters and members of the media, giving Durban 9 days to dazzle in the global tourism spotlight.
Tapping into the theme, Empowering women. Creating change, Mrs Universe 2017 unites and celebrates married women between the ages of 25 and 45, who are doing phenomenal work to uplift and enhance their local communities through CSI initiatives, business development and global trade opportunities.
In addition to showcasing Durban, KZN and South Africa as a must-visit tourist destination, Mrs Universe 2017 will showcase local artists, dancers and entertainers to a worldwide audience and provide a global catwalk for local fashion designers to exhibit their unique creations.
"Unlike other pageants, Mrs Universe is purpose-driven, highlighting real concerns and areas for positive change," says Mrs Universe 2017 Hosting Director: Africa, Durban resident, Tracey-Anne Aggett. "The global driving message of the event, namely women empowerment and women's rights, comes at a time when South Africans are uniting against crimes against women and urging society stakeholders to create more awareness and take more action to protect our women and children. This pageant pools together women from all backgrounds, all of whom have overcome challenges to bring about positive changes in their respective communities."