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CMH Chevrolet Umhlanga Against Woman and Child Abuse

CMH Chevrolet Umhlanga Against Woman and Child Abuse

Date: 2012-11-21
Chevrolet Ute Force, a varied team of skilled experts, is supporting Lighthouse Run which includes a group of four women athletes running 1 200km along South Africa's coast, the equivalent of a marathon a day for six weeks, to raise awareness about abuse against women and children.

Lighthouse Run seeks to raise R1 million to help victims in immediate danger through funding and participation in existing non-governmental organisation (NGO) initiatives, and in a second phase to provide rehabilitation for abusers and communities through empowerment programmes.

"Women and children are central to South Africa's communities and in many rural areas are at the greatest risk of a spectrum of abuse," says Tim Hendon, Chevrolet brand manager at General Motors South Africa. "Although many organisations in South Africa bring attention and aid to this cause it continues to escalate and be an issue. By helping Lighthouse Run we are working together to establish a lasting and meaningful impact across a swathe of South Africa's neediest communities."

The run began on November 17, at CMH GM Umhlanga Rocks, and aims to finish on December 29, at Paternoster in the Western Cape, visiting every lighthouse en-route. A community service support team will accompany the runners to provide logistical support and deliver support to communities en-route.