Open to all experienced, aspiring local as well as out-of-province fashion designers, the Vodacom Durban July Fashion Challenge is an exciting opportunity for fashionistas to be part of the biggest horseracing and fashion event in the country.
But it won't be all smooth sailing for the aspiring designers as they race to create a unique and elegant race day ensemble that fits this year's stylish fashion theme, "The Captains Table".
A fashion theme steeped in naval history, "The Captain's Table" calls on some considerable research from the Fashion Challenge entrants.
"With any fashion competition it's so important for entrants to study the theme," advises Tiffany Prior, Fashion Programme Director of the Vodacom Durban July.
"The 2015 Vodacom Durban July fashion theme is not about dressing nautically but requires some deep delving into the history of what it means to be invited to the Captain's Table.
"They need to travel back to the early 1920's when people started cruising and were invited to dine with the captain. There were never more than twelve people at his table and the chosen few were always the most stylish, elegant and eloquent guests on the ship."
Most importantly entrants must swim a little deeper with their designs and avoid the obvious choice of designing to a nautical theme. After all, you aren't going to arrive for a grand meal at the esteemed Captain's table looking like a sailor.