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eLan Gold Cup Festival of Racing

eLan Gold Cup Festival of Racing

Date: 2017-08-04

In their fourth year of sponsorship, the eLan Property Group hosted clients and associates to an elegant day's racing at the prestigious eLan Gold Cup on Sunday 30 July. The main race was also the climax of an imaginative competition in which the chance to become the proud owner of a piece of land at the stunning Blythedale Coastal Estate on KwaZulu-Natal's North Coast was at stake.

The excitement around the Gold Horseshoe during the 'marathon' eLan Gold Cup was palpable as virtual owners cheered and willed their horses to victory. In the build-up to the main race, an online and offline competition culminated in the selection of 16 finalists. Each finalist became a virtual owner of a horse in the eLan Gold Cup.

This year's Sunday event was part of a bigger Gold Cup Festival of Racing, which included a Celebrity Gala Dinner on Thursday and Golf Day on Friday, followed by two days of world-class racing on Saturday and Sunday. eLan Property Group CEO, Mark Taylor said he was thrilled with the new elements and vigor that eLan's partner in the festival, Prosport International, had brought to this year's event.

"The Gold Cup is a fitting end to the local racing calendar and gives us a wonderful opportunity to showcase our development at Blythedale Coastal Estate," said Taylor.