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PEUGEOT a Lion in South Africa
PEUGEOT a Lion in South Africa
Date: 2022-07-21
Ahead of Women’s Month in South Africa during August, PEUGEOT’s own global woman hero, CEO Linda Jackson, is in the country checking on the progress of the brand.
The high-level executive delegation from PEUGEOT, including Head of PEUGEOT Marketing and Communications, Phillip York, arrives in the country at a time when PEUGEOT is making major inroads into this key strategic market. Off the back of the brand’s merger into Stellantis, PEUGEOT has gained significant traction and appeal in South Africa with strong sales growth and consequent accolades.
Whilst global PEUGEOT sales increased 22% to 1,215,000 units in 2021, local volumes improved 80% to capture 0,5% market share in South Africa, the highest for the brand for eight years. Interestingly, this local market share record is shared across passenger cars and Light Commercial Vehicles, PEUGEOT re-entering the ultra-competitive “bakkie” market this year.
