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Off Page Factors in SEO

Off Page Factors in SEO

Date: 2014-06-27
Search engines want to 'see' that other people think your site is important, but how can they judge this?

The answer is they look at the links coming from other websites to yours. There are many different types of links, from directories such as Yellow Pages, Facebook, to business listings like Hotfrog. Search engines such as Google want to see that:

* Your site has links from other websites

* The links are from different types of websites, not all the same type of link

* The links weren't all created in a small space of time, but continually get added to.

* The links are from websites that have a high "credibility" or PageRank.

When an agency undertakes to do SEO properly, they should be building high value, diverse links on a monthly basis to achieve any real results. If they aren't building links, or are buying bulk "spammy" links, then your site will remain stagnant or may even lose position rather than gain.

SEO needs to be done by someone who understands the process, knows the rules set out by the search engines, and follows them.

We know what we are doing with SEO, call us!