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Jockey hosts a fantasy fashion wonderland

Jockey hosts a fantasy fashion wonderland

Date: 2014-03-07
Jockey¨ recently hosted their annual fashion extravaganza at the Maharani Hotel in Durban. In true Jockey¨ style, the show upheld its reputation of being undoubtedly spectacular.  

This year's childhood fairytale inspired fashion show, took on a magical 'Alice in Wonderland' theme and showcased innovative and exciting new ranges of Jockey¨ underwear, active wear and sleep wear. "There will be some amazing colours, fabrics and styles to look forward to this year," says Jockey¨ Marketing Associate, Garlai Combrinck. 

The Jockey¨ catwalk also introduced the hottest underwear styles in the Jockey¨ Men's Range including the ever popular Men's New Generation range all sporting the signature plush back logo elastic. "The range is filled with an array of colours and styles to refresh, revive, scintillate and add confidence to a dedicated follower of fashion," says Combrinck.

Not only did the show encourage buyers, clients and agents to attend, this year the Jockey¨ Ambassadors, Amanda Dlamini and Pat Lambie, proudly supported the fantasy filled fashion show. "It was really wonderful and exciting to have both our female and male ambassador there. It was the first time ever that we have had both Jockey¨ ambassadors present at this annual event," concluded Combrinck.

Jockey¨ is a world leader in underwear, and manufactures and retails underwear and sleepwear garments for men, women and children who love the idea of comfort, adventure and spontaneity. 

The Jockey South Africa license was awarded to Ninian & Lester (Pty) Ltd in 1951 and the first Jockey garments were launched 2 years later in 1953.  Since then, they have firmly entrenched themselves as one of the largest manufacturers of underwear in South Africa.