'The Sunflower Fund's Miles4Marrow campaign has proven to be a highly effective fundraising and awareness tool as the athletes enjoy doing what they love for a good cause and people enjoy supporting those they admire for doing something so physically challenging. Sportsmen and women also seem to be more empathetic to the plight of those with terminal illnesses as they appreciate the fact that they can enjoy outdoor sport. Leukaemia patients often spend weeks or months in isolation wards and sport is not an option for them,' says Allison Ekstrand, PR & Events Specialist for The Sunflower Fund.
Participating athletes are responsible for approaching their personal and work databases to sponsor them per mile covered and no contribution is too small. All funds raised will go toward building the South African Bone Marrow Registry (SABMR) to give hope to patients diagnosed with life-threatening blood disorders who are searching for their 1 in 100000 donor match.