#TimeToEndBreastCancer

October is breast cancer month and this week the Beverly Hills hosted a bespoke luncheon in conjunction with Estee Lauder . Guest speaker Dr Christopher Maske gave a profound and inspiring talk on the latest research and development in finding a cure for cancer .Ladies dressed in pink to mark the occasion and made a human pink ribbon, signifying a unified message of support.

The EstÈe Lauder Companies' Breast Cancer Campaignunites and inspires people around the world in The Campaign's mission to create a breast cancer-free world. Founded in 1992 by the late Evelyn H. Lauder, with the launch of the iconic Pink Ribbon, The Breast Cancer Campaign is The EstÈe Lauder Companies' largest corporate philanthropic initiative and is active in more than 70 countries.

Breast cancer affects us all. Mothers and grandmothers. Daughters and sons. Sisters, brothers, fathers, friends and families. With breast cancer, every second counts.Every 19 seconds, somewhere in the world, a woman is diagnosed with breast cancer.

Estee Lauders message is clear, " It's time to develop treatments and new therapies. It's time to fund the world's leading research to bring us closer to a cure. It's time to unlock more clues about causes and prevention. It's time for patients and survivors to live better, healthier lives and there's no time like the present. Themessage couldn't be simpler: it's#TimeToEndBreastCancer."

John Aritho, General Manageremphasized, 'The Beverly Hills is proud to be associated with Estee Lauder and their noble and sincere initiative. We hope we have played a small part in highlighting early detection is key."