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KZN Sharks Board Activation 2021 in East London
KZN Sharks Board Activation 2021 in East London
KZN Sharks Board East London activation is an event organised by KZN Sharks Board, the event is designed to promote KZN Sharks Board as an attraction and ensuring that visitors have information on the activities of KZN Sharks Board when visiting Durban. The information about KZN Sharks Board as a destination is spread across East London and all over the Eastern Cape province. The event highlights attractions in KZN Sharks Board Durban and upcoming events and remind the public that there is more to do when they visit KZN Sharks Board and encourage people to visit Durban during Summer Festive.
KZNSB had an opportunity to promote the Board on KZN Sharks Board Activation, we had activation at Hemingway Mall from the 03-04 December 2021 when we were visited by large number of guests as we were allocated an Exhibition stand next to the Food Court and close to the Casino entrance. On Friday 03 December 2021 we had Stakeholder Galler Dinner at ICC Premier Hotel in East London with the Tour Operators and Media. Babalo Mpaka (Acting PRO) presented the activities of the Board, and He also had a Radio Interview with Radio Algoa Afternoon drive which has the highest listenership.
KZN Sharks Board activations were designed to have one on one interaction with the public, KZN Sharks Board participated in this event for the purpose of marketing the board, raising awareness in the organisation mandate and programmes offered. KZN Sharks Board also had an opportunity to exhibit, brand and present the activities of the Board on a Shisanyama Experience at one of the popular Shisanyama’s in East London that get visited by working class and businesspeople where we interacted with many guests that were in the event tourism setup was a big drawcard as it attracts people from a distance with it bright colours.
Radio Algoa FM was also part of the activation, that where Babalo Mpaka (Acting Public Relations Officer) had an opportunity to have a Radio interview, where he was unpacking the objectives of Sharks board and what it means to be part of KZN Sharks Board activation Campaign in East London.