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Merging for a great cause #MandelaDay

Merging for a great cause #MandelaDay

Author: Tammy Lambson
Date: 2014-07-25
Clean your streets by creating a mural of Madiba, all in the name of rhino conservation in 67 minutes. It seems unreachable, but two incredible NPO's have created a way to turn #MadibaDay into a creative awareness campaign.

Did you know that you can produce highly targeted and beautiful images/messages using only water, a template and a bit of elbow grease? Reverse graffiti, otherwise known as Green Graffiti, is a completely legal expression of art and the results are incredible. Using a dirty wall as a free canvas, you can create a message, a voice and a long-lasting image, completely green.

Reverse Graffiti has reached Ballito shores by @UrbanLoveZA making their mark this past Mr Price Pro. Overnight, they transformed an 11m dirt-ridden wall into a beach-themed work of art with local businesses scrambling to be a part of Green Advertising.

As for the other half of the 'Dream Team'?

"Africa is facing a MASSIVE wildlife crisis with poaching completely out of control; our 'One in a million' campaign aims to get one million people worldwide to show they care by donating R10 towards conservation and thereby becoming 'One in a Million'.

With just a R10 donation how do we change the face of our already diminishing conservation? We get one million people to hold hands by donating just R10, this doesn't just stop at you, this gets to reach each and every corner of our planet, we get to hold hands with 'wanna be' conservation junkies all over the world, by just one click of a button."

Carla Geyser, One in a Million Founder

#MandelaDays sees the usual go-to charities over-flowing with keen volunteers hoping to make the most of their 67 minutes. If you call ahead, they would push for a donation rather than create the jobs to meet the masses.

What did Mandela stand for? Our country working together for the greater good. @UrbanLoveZA teaming up with One in a Million is the combination of an artistic expression and an environmental awareness. Both movements were conceived from scratch by proud South Africans looking to better Mama Africa and their campaigns are worth following.