Whatshot

Wipro Consumer Care has signed definitive agreements to acquire the Oh So Heavenly brand portfolio and the company Canway Pty Ltd. The transaction is subject to the approval of the Regulatory Authorities.

Oh So Heavenly is an iconic personal care brand in Southern Africa, selling exclusively through Clicks, one of the leading Health and Beauty retailers in South Africa. Oh So Heavenly has been voted as the "Most Loved Brand" by Clicks shoppers for 8 out of 9 years since this award has been given, thereby consistently beating leading global brands. The Oh So Heavenly brand enjoys market leading position in multiple categories such as Bath & Shower, Hand Creams, Fragranced Body Sprays, and Kids Products. It is a leader in the gifting segment that constitutes a large portion of the South African personal care market. Dr Sole and IQ have been marketed for over a decade. The Iwori brand, enriched with key organic African ingredients, was recently launched with considerable success. The company has its own manufacturing plant and R&D center in Durban.

Commenting on the transaction, Mr. Nagender Arya, President (East Asia, Africa, and Europe), Wipro Consumer Care, said, "This is our 12th acquisition in the last 16 years. This acquisition gives Wipro Consumer a significant entry into South Africa and other African markets. It is an important milestone for us given our vision of being among the top 3 players in personal care in Asia and Africa. We are excited to be in South Africa the largest personal care market in Africa and the second-largest economy of the Continent. Canway is an ideal company to partner with as the team is remarkably passionate and entrepreneurial".

Commenting on the acquisition, Andre Barnard, CEO of Canway, said, "This is a momentous occasion for us. I am happy and excited that our brands and the operating company framework under Canway are now part of the Wipro Group. This gives us the immediate access to resources that will help usgrow faster. It will enable us to unlock the true potential of our brands. Wipro shares our view about retailer exclusivity and the focus on building brands with local consumer insights as well as in driving operational efficiency. We are confident that with Wipro's marketing expertise and its international distribution network, we will significantly expand our geographical presence and take our brands to new heights."

"This acquisition enables us to grow in South Africa and African markets by leveraging thestrong consumer understanding of the team here in South Africa. The Oh So Heavenly brand portfolio can be expanded further to other international markets where Wipro has a strong footprint" explains Mr. Deepak Chandran CFO, Wipro Consumer Care (International).

Chiara Ramlagan, Lisa Sukdev and Shriya Singh.

Shaaista Kathree, Mwanda Maphumulo, Chanel Stone and Ruaan Scheepers.

Craig Ventress (Canway) with Maansi Gagroo Jain HR Director for Wipro International Operations.

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