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Through My Eyes

Through My Eyes

Author: Kasia Yoko
Date: 2021-08-25

Oh boy, we do live in interesting times. Where do I even begin? Well let us talk about fear and how it affects our everyday life.

The pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and, in many ways, thinking differently. Supply chains have been tested . Retailers are closing doors. Consumers across the globe are looking at products and brands through a new lens. The virus is reshaping the industry in real-time, rapidly accelerating long-term underlying trends in the space of mere weeks.

Research indicates that new habits formed now will endure beyond this crisis, permanently changing what we value; how and where we shop; and how we live and work.

Even as this crisis continues to evolve, by exploring the changes that are happening now, we can consider what consumer goods businesses should do today to prepare for what's next.

People across the globe are afraid as they strive to adapt to a new normal. Fear is running high as individuals contemplate what this crisis means for them, but more significantly, what it means for their families and friends, and the society at large.

The highest level of fear is around the impact on the economy, with 88% of consumers revealing they are worried, while 82% worry about the health of others, exceeding the fear for personal health or personal job security.

This seemingly universal lack of consumer confidence illustrates the challenge ahead once we are ready to 'restart' the economy.

Although social distancing encourages people to stay apart, it has actually brought people together in many new ways. People are joining support groups, checking in on

neighbours and exploring ways to help at a local level.

As we struggle with social unrest, underlying racial issues and grave unemployment, we need to ask ourselves; Are we ready to face the new world? The world so different to what we could ever imagine, are we ready to look fear in the face and stay resolute in our beliefs?

We can only do it when we are united.

If you are at all serious, you have to find out whether human beings, that is you and I, can bring about a total revolution in ourselves psychologically. When you change, not at a superficial level but fundamentally, you affect consciousness, because you are the world and the world is you

Krishnamurti 1974