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Recycled Fashion at the Durban July

Recycled Fashion at the Durban July

Date: 2012-07-04
One of the pioneer projects of the rejuvenated eThekwini Community Foundation (eCF) is helping to facilitate a fashion range for six emerging designers for the fourth pre-Vodacom Durban July Fashion Show and Concert, which will take place on Friday 6 July - the day before the big race - at the Wave House, at the Gateway Theatre of Shopping.

Rolling out in high-style on the green carpet this year, The Gateway Theatre of Shopping, together with the City of Durban / Ethekweni Municipality, will host the City's biggest and most popular fashion extravaganza - Gateway's Vodacom Durban July Fashion Preview and free concert.

The theme of this year's Vodacom Durban July is "A Material World", which is bound to inspire the designers who are going green this year, and working on environmentally conscious fashion-stories, using recycled and up-cycled materials where possible.

Within the crafts sector, those projects which have a strong environmental ethos, or which support recycling and up-cycling are favoured, as are projects which work within the creative industries and which provide employment, or income streams, for fledgling, marginalised entrepreneurs and community-based organisations.

To this end, the designers will be working very closely with Crushed Lemon - a women run business specialising in creating innovative high end accessories, bags and shoes using discarded PVC advertising and information billboards, banners and truck tarps. Crushed Lemon are supporting and assisting the designers with PVC and fabric based items they may need for their ranges. Afripack have also come to the party: Mark Liptrot - Afripack's Group Sustainability Manager - has donated clean excess trim of metalised plastic packaging film to the designers which can be used in their garment ranges to add obligatory bling...

Other donations towards materials are from Nampak who is donating plasticised waste packaging in collaboration with their clients; blue bottles from Wildlands Conservation Trust Recycling Depot, which will be made into buttons, and vinyl billboards from Durban Tourism.

For more information, contact Kathryn Kure at 031 311 2044 / 083 252 0992 or email: kureks@durban.gov.za.