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SUMMER CONFIDENCE FOR THE BEACH AND BEYOND

SUMMER CONFIDENCE FOR THE BEACH AND BEYOND

Date: 2016-11-11
Summer Glamour From beach And Beyond

Beach & Beyond has been the vision of Jenny Murphy for 14 years. Her vast experience in the swimwear world began as a buyer for a top swimwear company in Chelsea, London for 9 years.

The concept of designing and sourcing pieces that would take ladies from barefoot beach chic to super yacht glamour and everything in-between, has always been her and her design teams plan and one which has taken them to the highest level in the business.

In 2004 Jenny designed and launched Storm-in-a-d-cup, an innovative swimwear brand, which she sold into London's upmarket department stores, Harrods and Harvey Nichols, and stores across the USA.

A year later Jenny and a partner started Biondi, an upmarket swimwear boutique that is still successfully trading in Chelsea.

On returning to South Africa in 2010 she took over the reins of Stunners, her family's long established swimwear store in Umhlanga Rocks. Jenny then set out to expand her operation by launching Beach & Beyond, offering a global range of brands imported from Peru to Australia, many brands being exclusive to Beach & Beyond. Her portfolio of brands include Melissa Odabash (London), Aguaclara (Columbia), Pitusa (USA), Camilla (Australia) all exclusive to Beach & Beyond, as well-known brands Seafolly, Jets and PilyQ. Their Flagship high-end luxe store Beach & Beyond Luxe opened in Rosebank Zone in November 2015.

Jenny and her daughter Kirra launched Beach & Beyond swimwear and Kirra Beach respectively. These brands are locally manufactured with top quality imported Italian and Spanish fabrics giving customers exclusive designer swimwear at really affordable prices.

Jenny and Kirra are both in Cannes as this story breaks, sourcing the best fabrics, designs and beachwear influences to bring all the world has on offer - to a beach near you. Keep an eye out for their new Beach & Beyond store opening 25th March at The Ballito Junction.