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Personalisation takes centre stage

Personalisation takes centre stage

Date: 2019-10-25

The champions of the World Surf League (WSL) are in Europe to challenge one another in the French and Portuguese competitions of the Championship Tour. The first event was in Hossegor (France), from October 3rd to 13th (the "Quiksilver Pro France"). Now it is on to Peniche (Portugal) where the "MEO Rip Curl Pro Portugal" is scheduled from October 16th to 28th.

Starring in these events are the Jeep¨ and Mopar¨ brands, the latter being the FCA brand dedicated to aftersales products and services for all the vehicles of the Group. In both locations, the brands introduce the general public to their close bond with surfing culture and the world of customisation, shared by both surfers and Jeep enthusiasts. In particular, the new Jeep Wrangler 1941 designed by Mopar, on display during the events in France and Portugal, epitomises the passion for customisation and the need to transfer one's personality on to the vehicle you are driving, thus confirming Wrangler's reputation as the most customised Jeep vehicle in the world.

In the centre of the display area visitors can take a closer look at the new Jeep Wrangler 1941 designed by Mopar¨. Wrangler 1941 is a four-wheel drive vehicle with 100% street legal trim, fitted with Jeep Performance Parts to enhance its legendary off road capability. The specific configuration of this vehicle includes a 2-inch factory lift kit, performance rock rails, black door sill guard, splash guards, black fuel door, all-weather mats and a snorkel (on request). The design 'kit' is enhanced with the 1941 graphic on the bonnet, commemorating a symbolic date for the Jeep brand, the launch of Willys, with further references also featured on other details of the vehicle, such as the wheels, gear knob and tailgate table. It will be available from November on the Wrangler 2.2 diesel 2- and 4-door versions and on the Sport, Sahara and Rubicon trims.