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Daihatsu Knows What Your Women Wants

Daihatsu Knows What Your Women Wants

Date: 2013-08-09
What women want? That's what men - and vehicle manufacturers - have been trying to figure out for decades. Daihatsu reckons that it's found the answers - hence the launch of the Terios Diva, which is sure to delight discerning members of the fairer sex in all corners of South Africa.

According to the marketing manager of Daihatsu SA, Braam Faul, the challenge with cars is the fact that they are generally designed by men and for men. "It's rare to find a vehicle that has been specifically created to address the needs of women," he comments.

So with Women's day and Women's month upon us Daihatsu Gateway is presenting the Diva - a delectable offering aimed squarely at Damsels and Divas.

In crafting the Diva, Daihatsu started with a vehicle that already held enormous appeal to the female market. "The Terios has long been a firm favorite of female buyers - for a number of important reasons," explains Faul. These include the high ride height (sitting up high, the driver has great visibility), compact dimensions (meaning it's ever so easy to park), good loading capacity and superb reliability.

The Daihatsu Terios Diva is available at Daihatsu Gateway, who will also service the vehicle every 15 000 km or once a year, depending what occurs first. It is covered by a three-year/100 000 km warranty.

"We believe that the Terios Diva is the ultimate vehicle for women," notes Faul. "It offers the ultimate combination of practicality, style, functionality, comfort, luxury and panache. In short, it offers everything that women want."

Now if only Daihatsu could design the ideal man. Until that happens get yourself down to Daihatsu Gateway, 1 - 3 Meridian Drive, Umhlanga Ridge, and take a Diva for a test drive. Call them for more information on 031 570 4700.