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Tourism Master Plan Launched

Tourism Master Plan Launched

Date: 2013-09-20
Last week Fairmont Zimbali was chosen as the venue for the introduction of the KwaZulu Natal Tourism Master Plan. With all the stakeholders in place the Marula Conference room was a hive of positive activity, buzzing with strategies of how to attract and boost tourism into our province.

The development of the plan derives its mandate from the White Paper on Development and Promotion of Tourism in KZN of 2008, which stipulates that one of the roles of the provincial Government, is to develop a master plan for tourism.

The Plan identifies the need for the development of key iconic projects aimed at increasing the geographical spread of tourism products and ensuring that the province continues to gain a competitive edge and remains the preferred destination. These recommended iconic projects are; Drakensberg Cable Car, Breakwater/Monument/Statue, Bluff Bridge, King Shaka Statue, Isandlwana Development Precinct, Beach Resort and Convention Centre.

"In order to ensure that the potential of tourism contribution to the economy is realised, the National Department of Tourism has developed the National Tourism Sector Strategy, which proves for a coordinated approach to the development and expansion on tourism in the country." Said MEC for Economic Development and Tourism Michael Mabuyakhulu.

"The Master Plan succinctly spells out the vision for KwaZulu Natal, which wants to be globally renowned as Africa's top beach destination with the unique blend of wild life, scenic and heritage, to be appreciated and enjoyed by all visitors. In order to achieve this vision, the plan has identified clearly defined objectives and targets, which entail amongst other things the following: Increased GOP levels and employment, foreign and domestic arrivals growth, improved geographic spread and the transformation of the sector to accommodate all sections of our society."

It was decided that the involvement of the private sector with the support of the government would enable the plan to be realised. Working together with all the tourism stakeholders and community leaders will enable the targets and objectives to be realised. The KwaZulu Natal Tourism Master Plan is regarded as a living document, which is reviewed every five years.