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Daihatsu Debuts A Truly Deluxe Offering

Daihatsu Debuts A Truly Deluxe Offering

Date: 2013-12-13
The Daihatsu Terios Diva heralded a new era for female motorists in South Africa: for the first time, a vehicle had been launched that catered specifically to the needs of the fairer sex. Now the company has further upped the ante with the launch of the new Diva Deluxe. 

According to the general manager of Daihatsu SA, Pedro Perreira, the Diva has been extremely well received by women in South Africa, who have welcomed the concept of a car designed for female drivers with open arms and chequebooks. "It is common knowledge that women in South Africa represent a substantial - and growing - market. The Daihatsu Terios Diva, and its successor, the new Diva Deluxe, is catering specifically to the needs of that highly selective and intuitive market," he notes.

Perreira explains that there is another reason behind the launch of the Diva Deluxe too. "The sports utility market (SUV) is one of the most active sectors of the South African marketplace, with dozens of competitors within this segment. It is important to set yourself apart in this sector, and to offer an innovative package  something that is unique and truly special within this segment," he explains.

And that's precisely what the new Diva Deluxe achieves: it represents an innovative and highly targeted vehicle quite unlike anything else on the market.

Test drive a Terios Diva Deluxe at Daihatsu Umhlanga, call Jessica on 060 503 1123 or Aslam on 073 788 6174. Their landline is 031 570 4700. Visit their showroom at 1 - 3 Meridian Drive, Umhlanga Ridge and experience a Diva Deluxe.