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Shirt Off Your Back Initiative Launched

Shirt Off Your Back Initiative Launched

Date: 2013-05-02
Neat Freak is proud to launch the annual Shirt Off Your Back (SOYB) Initiative set to run throughout the month of May.

Started by Neat Freak's CEO, Isabelle de Grandpre, in memory of her late father Pierre Robert, the SOYB Initiative seeks to collect pre-loved clothing for distribution to the Highway Hospice and the Open Door Crisis Centre (based in KZN).

As Neat Freak encourages the community to de-clutter their lives and belongings, the SOYB Initiative is a way for people to do this and help others at the same time.

"Giving the shirt off your back is a saying that intimates that you are so generous to the point of being selfless. While we don't propose that you give all your belongings away and keep nothing, we're hoping that this initiative will highlight that many of us have so much. Perhaps de-cluttering and donating your pre-loved clothing might actually 'put a shirt on someone's back'!" says Isabelle.

Neat Freak has often donated items to both beneficiaries on behalf of clients and sees this initiative as a way to help them even more.

The Open Door Crisis Centre is a holistic, multifaceted one-stop crisis and trauma centre offering counselling, social services and support groups to people in KZN.

The Highway Hospice evolves from the vision that every person with a terminal illness deserves quality, meaningful life during the time that is left to him or her.

"My father was a generous and supportive man who would have given the shirt off his back. He worked very hard but always remembered to help where he could so I know that he would be proud to be associated with the Open Door and Hospice," says Isabelle.

Both charities will be distributing the clothing to the community via various projects as well as selling it to raise funds for their programmes.

For more information about where you can donate your pre-loved clothing or if you'd like to help, call Isabelle on 082-673-9740 or visit https://www.neatfreak.co.za.