Whatshot
Ford Earns Top Product Quality Awards from Ipsos
Ford Earns Top Product Quality Awards from Ipsos
Ford Ranger was ranked as the 'Best One-Ton Single Cab Light Commercial Vehicle Brand' with a segment-best result and gold award, and earned silver in the Double Cab category.
The Ford Ranger earned a gold award in the 'Diesel Single Cab' category, while the Ford Focus Hatch received gold as the 'Most Improved Volume Passenger Car'.
"The Product Quality Awards are testament to Ford's unwavering global commitment to producing vehicles of the highest standard, and offering outstanding customer service throughout the purchasing and ownership experience," says Fiona Smith, Director of Quality for Ford Middle East and Africa.
"We are delighted that our South African-built Ranger earned the Product Quality and Brand gold awards, as well as the improvement in quality recorded for the Ford Focus," Smith adds.
Based on the latest results, the Ranger pick-up, which is produced at Ford's Silverton Assembly Plant in Pretoria and exported to 148 markets in Africa, the Middle East and Europe, achieved a problems per 100 (PP100) score of 33. In the light commercial vehicle 'Brand' category awards, Ford was top of the charts with a class-leading PP100 of 32.
For a chance to get behind the wheel of this top quality product, contact Kempster Ford Durban on 031 9400 738 and take a new Ford Ranger bakkie for a test drive.