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#Million Comforts Campaign

#Million Comforts Campaign

Date: 2016-06-24
Dis-Chem and the Dis-Chem Foundation is embarking on a second year of the Million Comforts campaign launched in 2015. Riding on the success of the campaign that brought in over 1,6 million sanitary pads last year, key role players are aiming to amass over two million sanitary towels between June 14 and end of July.

In conjunction with Caring4Girls, #Million Comforts aims to assist in keeping two million girls in school by 2020, with no interruptions to her education during her monthly menstrual cycle.

The 2016 project is calling on the community to assist in reaching the target.

It is estimated that girls between the ages of 12 and 18 in disadvantaged areas can miss a fifth of their schooling during menstruation when they stay at home because they do not have access to feminine hygiene products or are unable to buy their own.

When local scholar, Rozlyn Katz saw the campaign in store, she was adamant to get involved and help make a difference, " When I heard about this campaign, I was quite shocked as I just cannot imagine not having the sanitary wear we need at 'that time' each month and to miss school because of it is awful! I'm going to share this awesome initiative with all my friends as school and challenge other school girls to do the same. We can make a difference and help these girls" she concludes

The drive is part of the Imbumba Vision 2020 which hopes to encourage the next generation of young leaders to inspire their communities and peers into greater efforts to improve opportunity in rural areas. Richard Mabaso, head of the Imbumba Foundation said that the main objective of the programme was to educate and assist. "We provide puberty and menstrual hygiene training to underprivileged girls, support them with sanitary towels for a minimum period of one year and give each girl a menstrual hygiene booklet," he said.