In the Cellular industry, we're gullible to 'FREE Minutes' or a 'FREE Device'..We know deep down that it is not FREE, but proposition draws us in.
Words synonymous with 'Proposition' are, premise, theory, concept and scheme. Arbitrary and non-committal at best!
Today's current front of brain, must-have is 'FIBRE OPTIC', (cue the smoke and mirrors and the creative geniuses).
So, how do we choose?
The promise of a brighter future and a glimpse of the 21st century, streaming movies on Netflix, without the dreaded buffering circle, skyping relatives overseas, clearly and without multiple re-connections, seemingly removes our due diligence mechanism to look at the 'finer details'.
In a culture of accepting 'best effort services 'The use of 'disclaimer' words, such as 'from' and 'up to', in reference to 'price' and 'speed' respectively, should set off the alarm bells.
Up to 100Mbps - From R 999.00 per month..Who are you kidding?!?!? The only time you will get even close to 100Mbps, would be, if you were paying upwards of R 10000.00 per month.
Know what to look for and ask the right questions! Even better choose the right partner, that offers complete transparency and NO 'smoke & mirrors'.
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