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Suzuki SX4 Starts An Avalanche

Suzuki SX4 Starts An Avalanche

Date: 2012-10-17
Suzuki Auto South Africa officially commenced local operations in January 2008, but retail sales only started with the launch of the previous-generation Suzuki Swift, and the SX4, in June of that year. This initiated an avalanche of sales that has now reached the 20 000 mark.

Exactly four years and three months later, the company sold its 20 000th vehicle on South African soil. "The wide market acceptance of our local model line-up has strengthened the commitment of Suzuki Motor Corporation (SMC) to the SA market," says Yamashita Kazuyuki, managing director of Suzuki Auto SA.

The debut of the Swift and the SX4 in June 2008 not only marked the first public activity of Suzuki Auto SA, but also heralded a significant commitment by SMC to the SA passenger car market. At the time, the initial investment was valued at R106-million.

The achievement is all the more remarkable because it was attained against the backdrop of the most competitive period in the history of the local motor industry, with in excess of 2 000 model derivatives vying for the attention of a demanding and value-conscious vehicle-buying public.

Get down to Suzuki Umhlanga and see why Suzuki has been so successful, take a Suzuki SX4 for a test drive. The versatility of a hatchback with the ability to head off into the rough stuff as well really suits South African conditions. Call Suzuki Umhlanga on 031 582 6330 or visit their showroom at 1 Wilton Crescent, Umhlanga Ridge.