I Heart Market this Saturday

The iconic DurbanI Heart Markettakes place this month on Saturday, 6 April from 9am to 2pm on thebreezy lawns of the Moses Mabhida Stadium in Durban.

The market, which celebrated its 10th anniversary in December last year, is focused on providing a selection of carefully curatedlocally made goods, with artisan food, crafted apparel and everything in between for the wholefamily.

"The market's philosophy is all about the creative process of "making"," explains owner and manager of theI Heart Market, Anna Savage. "It has become a place where people who have side projects going on and who want to take it further, or those who simply love to create, have opportunities to test out their products in a safe and honouring environment, where like-minded people come to shop and share."

Anna says that there are so many stories to tell about the experiences of some of the "I heart makers". "For example when her house started filling up with pottery, Gwyneth Gosling decided to see if anyone would buy some so she started Beachcomber Pots which now enjoys great support at the market and beyond."

"There is a lot to be said about shopping local and supporting entrepreneurs," says Anna. "Shopping like this means no more soulless transactions with dead-eyed sales assistants.When you're shopping local, you can meet the person who makes the things you love. You can ask them all the questions and if you have any feedback, no more braving the call centre, they can hear it firsthand. Many traders develop new products or change existing ones based on what you are saying. And that's pretty cool, we think!"

For more information about the I Heart Market go to https://www.iheartmarket.com