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Daihatsu Proves It Knows What Women Want

Daihatsu Proves It Knows What Women Want

Date: 2013-06-07
What women want. That's what men - and vehicle manufacturers - have been trying to figure out for decades. Daihatsu reckons that it's found the answers - hence the Terios Diva, which is sure to delight discerning members of the fairer sex in all corners of South Africa.

According to the marketing manager of Daihatsu SA, Braam Faul, the challenge with cars is the fact that they are generally designed by men and for men. "It's rare to find a vehicle that has been specifically created to address the needs of women," he comments.

The Diva is a delectable offering aimed squarely at damsels and yes... you guessed it... the occasional diva too.

In crafting the Diva, Daihatsu started with a vehicle that already held enormous appeal to the female market. "The Terios has long been a firm favourite of female buyers - for a number of important reasons," explains Faul.

These include the high ride height (sitting up high, the driver has great visibility), compact dimensions (meaning it's ever so easy to park), good loading capacity and superb reliability. "We are mindful of the fact that female buyers are particularly concerned about breaking down; they don't want to be stranded on the side of the road. The Terios's class leading reliability has translated into peace of mind - especially for our female customers," notes Faul.

As such, the capable Daihatsu Terios SUV has long proved particularly attractive to female buyers in South Africa, who have viewed it as a practical and stylish alternative to a hatchback or sedan.