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Peter Schreyer is awarded with a Golden Steering Wheel

Peter Schreyer is awarded with a Golden Steering Wheel

Date: 2013-11-29
Never before has design been so important in the automotive industry, a statement now substantiated by the decision of the jury of the 2013 Golden Steering Wheel awards.  In one of the car industry's most prestigious awards programmes, Peter Schreyer has received the Honorary Golden Steering Wheel, awarded for outstanding achievements in the automotive industry.

Bavarian-born Schreyer has been Chief Design Officer at Kia Motors since 2006 and was appointed President of all Hyundai-Kia Design Centres at the beginning of 2013.  With overall design responsibility for the world's fifth largest car manufacturer, Schreyer is only the second designer in the 31-year history of the Golden Steering Wheel to receive the award. Giorgetto Giugiaro received it in 1995.

"I am exceedingly proud to receive this important award.  It is a great honour for me personally, and at the same time it is recognition for our design teams all around the world who for years have been delivering such excellent work," said Schreyer.  The designer was responsible for creating Kia's distinctive, multiple-award winning design language, and his 'Tiger Nose' - the signature Kia radiator grille - has since become a striking brand feature.

Peter Schreyer trained at the Munich University of Applied Sciences and the London Royal College of Art, which presented him with an honorary doctorate in 2007.  Prior to joining Kia, Schreyer was responsible for the design of pioneering models such as the Audi TT, Volkswagen's new Beetle and the Volkswagen Passat.

At Kia, Schreyer has developed a design philosophy that stands for simplicity and clarity, which has made a considerable contribution to the success of the brand - in the past five years, Kia has doubled its global sales and in 2012 sold more than 2.7 million cars.