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Sprout Business Talk

Sprout Business Talk

Date: 2014-05-02
Marketing always seems to get the smallest budget out of all departments and if times are tough, it is always the first to be cut! Luckily, in today's day and digital age we have many more platforms on offer to market on, at a fraction of the traditional costs.

Here are a list of some cost effective and highly results effective techniques we often recommend to our smaller clients:
  • Website - having a clean, fully functional website. A hyperlinked site is crucial to having a reference point for your business. Your business does not exist if it isn't on the WWW!
  • Social Media - a very cheap way to get to a large, focused market. Be careful here though, this may be a cheap option but it is extremely time consuming and needs a strategy in order to achieve your objectives. Free online directories - there are plenty out there so do the searches and get yourself listed.
  • Get on your partners/ suppliers/ association sites - This will organically assist your search engine optimization, helping you get higher placing's on the search engines.
  • SEO - if you do have a bit more money to spend, look into hiring a specialist company to manage and develop your search engine optimisation.