Anand Mahindra, the Chairman of Mahindra, the USD 16.5 billion multinational group based in Mumbai, India, commended its South African subsidiary on building a strong brand image in the country, as it celebrates the 10th anniversary of its establishment.
"My congratulations to the entire Mahindra SA team for completing 10 successful years in the country and for putting up such a spirited performance in the face of daunting odds. As a relatively new entrant operating in unchartered territory, you have managed to establish Mahindra in the highly competitive automotive landscape of South Africa.," said Anand Mahindra, Chairman, Mahindra Group.
"We are very proud that Mahindra has the strongest brand image among the motor companies that have arrived in SA over the past 20 years," stated the CEO of Mahindra SA, Ashok Thakur. "This has been proven by independent market research and we continue to focus on this aspect of our local operation as we realise that a vibrant brand image is vital in a market that is so competitive."
Mahindra SA has earned a good reputation for itself by offering added value to customer purchases, which is positive for its brand image. In fact, a recent survey conducted by the company has revealed that Mahindra owners rate their vehicles very highly and have a high propensity to buy another Mahindra.
The Mahindra SA product range has grown to 10 models over the years, consisting of the Mahindra Bolero and Genio pick-ups, Scorpio pick-up and SUV, Quanto SUV, XUV500 SUV, Xylo MPV, SsangYong Actyon Sport, Korando and Rexton W. Speak to Mahindra East Coast about making Mahindra your next vehicle, call them on 032 947 2463, visit their website at
or drop by their showroom at the BP Garage on Salt Rock Road, Umhlali.