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Toyota C-HR - Re-defining the cross over

Toyota C-HR - Re-defining the cross over

Date: 2017-03-10

The small SUV segment represents the fastest growing 'group' on the South African passenger vehicle landscape. A unique characteristic of this segment is the variety and diversity of models. This led to the birth of the 'cross-over' - a modern fusion of hatchback and SUV, fusing the best attributes of each, to create a vehicle which perfectly fits the modern urban lifestyle.

The Toyota C-HR remains remarkably true to the features of the concept-cars that attracted so much public attention. With the C-HR, Toyota targets a clear and singular customer profile (identified as Millenials). Predominantly driven by emotional considerations, these customers want individuality, and to be the first to try new experiences and products. Style and quality are essential considerations in any purchase they make, and the car is an extension of their personality.

"With its striking, in-your-face design, careful attention to detail and punchy 1.2 litre turbo engine, we believe the C-HR delivers the perfect package for image conscious urbanites. Further setting C-HR apart is its fun-to-drive character which rewards the spirited driver." says Glenn Crompton, Vice-President of Marketing at Toyota South Africa.

The Toyota C-HR is the first model locally to utilise Toyota's advanced new 1.2 litre turbo engine. The 1.2T engine uses advanced technologies that allow the engine to change from the Otto-cycle to the Atkinson cycle under low loads. To this, the 1.2T adds the D-4T direct injection system, VVTi-W, high compression ratio as well as a water-cooled turbo and heat-exchanger.

There is so much more to this car, to find out contact call 031 - 001 2445.