The prestigious fashion film festival launched in Durban last weekend, with the announcement of new presenting sponsor, liquor brand Savannah Loco, as well as the inclusion of new parameters of focus, revolving around fashion and the digital society. The announcement of a new presenting sponsor, saw the end of Bokeh's four year partnership with luxury brand Mercedes-Benz.
This year's festival "strives to create astrong platform for local and international fashion and film designers to showcase their talents and be given the opportunity to express themselve sin an "unapologetically different way", explained brand manager of Savannah Loco, Marshal Barends.
Bokeh's festival founder Adrian Lazarus explained at the launch that this year's festival will look at the five core pillars of the festival: film, fashion, music, technology and design, with the last three pillars being the latest addition to the core themes of the festival.
Lazarus also announced that the fifth run of the Bokeh film festival saw the introduction of Bokeh lifestyle and fashion television show, as well as a third edition of their fashion magazine, both of which will be launched at red-carpet events set to take place in Johannesburg and Cape Town from the 20th to the 29th of September.
Another feature to this year's film festival is the innovative emerging talent creative category, a category that honours and selects creative students and graduates to create short films with the mentoring from the Bokeh team.
Last year's festival saw over 600 film submissions from 58 countries, and founder Adrian Lazarus is hopeful that 2018is expected to break further records with even more submissions.
Among the audience at the Durban leg of the launch were celebrities such as Deputy Mayor of eThekwini, Cllr Fawzia Peer, former deputy Mayor Logie Naidoo and lots of local creative talent.
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